| Abstract: |
This qualitative study explores contemporary management practices adopted by organizations navigating digital transformation in Indian contexts. The research investigates how managers understand, implement, and experience digital management practices amidst technological disruption. Employing a qualitative exploratory design, the study conducted in-depth semi-structured interviews with thirty-four managers from diverse industries including information technology, manufacturing, healthcare, financial services, and retail sectors across major Indian cities. Thematic analysis revealed five major themes: digital leadership competencies and strategic vision, agile management integration challenges, remote work adaptation struggles, data-driven culture development, and continuous learning imperatives. Findings demonstrate that successful digital transformation requires balancing technological proficiency with human-centric approaches, fostering organizational cultures embracing change and innovation, and developing adaptive leadership capabilities. Participants emphasized that inadequate change management, cultural resistance, and insufficient digital competencies constitute primary implementation barriers. The study concludes that contemporary management practices must integrate strategic vision, collaborative leadership, employee engagement, and iterative learning processes to navigate digital disruption effectively. These insights provide valuable guidance for Indian managers implementing digital transformation strategies while contributing to theoretical understanding of management practice evolution in digital contexts. |
