| Abstract: |
Agricultural marketing reforms in India have been pivotal in reshaping the economic landscape of farming communities. This study evaluates the impact of key reforms APMC amendments, e-NAM integration, MSP-based procurement, and the Paddy Procurement Automation System (P-PAS) on farmers in Khurda district of Odisha. A mixed-method approach employing primary data from 120 farmers surveyed across three blocks of Khurda and secondary data from OSAMB, OSCSC, and GoI databases was adopted for the period 2018–2024. The hypothesis tested was that post-reform mechanisms have significantly improved farmers' price realisation and market access. Results indicate that Odisha's paddy procurement grew from 49 lakh MT in 2017–18 to 74.92 lakh MT in 2024–25, while MSP rose from ₹1,750 to ₹2,300 per quintal. However, in Khurda district, only 42.5% of farmers were aware of e-NAM, and intermediary dominance remained a significant constraint. The study concludes that reforms have produced partial but uneven outcomes, with structural gaps in e-governance adoption, infrastructure, and awareness requiring targeted policy intervention. |
